Nov 21 2022
White Horse Village Announces Executive Director and New Management Team Members
White Horse Village, a nonprofit active senior living community, announces Susan Abtouche will serve as Executive Director of the White Horse Village Foundation, Inc. The Foundation is a nonprofit entity that receives and administers donations to enhance the living experience at White Horse Village.
Susan Abtouche, Vice President of Mission Enhancement of White Horse Village, is a certified professional fundraiser with over 18 years of experience in the senior living industry. Previously, she led the development of successful fundraising programs at Ann’s Choice by Erickson Senior Living and Pennswood Village. During her tenure at White Horse Village, Abtouche and the Mission Enhancement team have increased the occupancy rate from 87% to 97%. In addition, Abtouche and the Foundation Directors have doubled the size of the Legacy Society and increased donations by 25%.
“I look forward to leading the White Horse Village Foundation and expanding opportunities for funding and continued growth,” comments Abtouche. “Donations have made, and continue to make, a positive difference to the quality of life in our community.”
The new organizational structure of a public Foundation opens possibilities for attracting external funding to support innovative programs for senior living while continuing the traditional community-based programs. In 2023, Abtouche will lead efforts to increase membership in the newly established Legacy Giving Society and introduce a Charitable Gift Annuity donor product.
Abtouche received a Bachelor of Arts in Psychology from Holy Family University and a Master of Science in Administration of Human Services from Chestnut Hill College. She will receive a Doctorate in Organizational Leadership from Eastern University this year.
White Horse Village also announces two additions to the management team: Jeanette Quinones-Brau, Senior Director of Healthcare/NHA, and Ty Mossman, Senior Director of Technology and Digital Innovation.
Jeanette Quinones-Brau is a passionate change agent for senior care and is experienced in driving culture change transformation in healthcare communities. Previously, she served as a certified educator and consultant for The Eden Alternative, a widely-recognized framework for improving the quality of life for elders and their care partners.
Quinones-Brau provided direct care as a nurse before moving into senior care administration. Over the past 27 years, she’s held a variety of roles, including executive director, nursing home administrator, admissions and marketing. She received a bachelor’s degree in Organizational Leadership and Human Resources Management, is a Licensed Nursing Home Administrator, Certified Personal Care Home Administrator, Certified Eden Alternative Educator and Mentor, and a Certified Dementia Practitioner.
Ty Mossman brings 35 years of information technology (IT) experience to his new role. Previously, he has led IT initiatives, including programming, network administration and management, at Farm Journal Magazine, IBM, Aetna and U.S. Post Office in Philadelphia.
Mossman received a Bachelor of Science in Business Management and a Master of Science in Geography from West Chester University. He is a certified nonprofit executive and is in the process of obtaining a Doctorate in Geography.
