White Horse Village Virtual Tours and Marketing Kit Folder Win Major Awards

Blue Blaze Associates, full-service marketing and design agency, received a Platinum Hermes Creative Award and a Gold dotCOMM Award for marketing materials created for White Horse Village. These international awards recognize the firm’s exceptional design of new materials for the community.

The custom design of a multi-page marketing kit folder with inserts earned t a Hermes Platinum Award. The downloadable marketing kit folder captures the true personality of the vibrant and active senior community. Bold imagery, custom die-cut folder design, engaging content, and insightful testimonials make this kit folder stand out from the competition.

In the process of completely redesigning the White Horse Village website, Blue Blaze also created a collection of 360° virtual tours. These interactive virtual tours garnered a prestigious dotCOMM Gold Award. By leveraging the latest in video technology, these tours offer an inviting alternative for exploring the community’s first-class facilities and beautiful residences. Launched in the early days of COVID when in-person tours were not possible, the virtual tours have proven to be a crucial resource for the White Horse Village sales team.

“The beautifully designed kit folder and virtual tours accurately incorporate the essence of our community and have been effective tools for our team,” comments Susan Abtouche, VP of Mission Enhancement and Sales. “With the support of Blue Blaze’s strategic marketing advice and the freshly rebranded materials they created for us, we’ve been able to attract new residents and increase our community census in 2020.”

Hermes Creative Awards is an international competition that honors the messengers and creators of the information revolution. Each year, Hermes judges evaluate the creative industry’s best publications, branding collateral, websites, videos, advertising, marketing, and communication programs.

dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition spotlights the role of creatives in the dynamic, constantly evolving web.